Less myth, more method.
Case 01 / 04
José Luís Hipnose Clínica
A site for a hypnotherapy clinic that had to earn trust before anyone booked a session.
- Client
- José Luís Hipnose Clínica
- Industry
- Clinical hypnotherapy
- Year
- 2026
- Services
- Design · Development
- Website
- Visit site
01 — The challenge
Hypnosis comes with baggage: stage shows, swinging watches, people “going under.”
People dealing with anxiety show up skeptical, and who could blame them? The site had to be the opposite of a show: explain the method calmly, walk through what a session is really like, and say plainly who the treatment is for. Only then ask for a booking.
02 — What we did
A site that explains before it asks.
We laid the content out like a conversation: the core idea first, then who the treatment is for, how it works, and who leads it. The layout gives key lines room to breathe, with plenty of white space and no rush, because people arrive here already anxious. And there’s a clear path to booking at every point in the read.
- Entry screen: one idea, two paths
- A page on the therapist’s training
- Blog, plus a form for patients to share their story
- Booking buttons all the way down the page
03 — The detail that makes the difference
The whole method, step by step.
Before anyone books, they see the full process in six numbered stages, from first assessment to follow-up. If the unknown is what scares you, you see there’s nothing hidden. The site doesn’t promise miracles. It explains the path and lets the explanation do the convincing.
Nunes Oliveira Valença Advocacia
Not one came from a template.
Each case shows the problem, what we did, and the detail that made the difference.